Purpose: Personalization of advertising, recognition and personalized advertising for website users, measurement of advertising success
rocessing operations: Collection of connection data, of data of your web browser and data of accessed content; execution of third-party software and storage of data on your device; enhancement of advertising networks; analysis of data; personalization of advertising; recognition of and advertising for website visitors on third websites, measurement of advertising success
Storage period: Data on your device for up to two years.
Joint controller: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
Legal basis of processing: voluntary, revocable consent at any time
Consequences of not consenting: No immediate impact on the website’s function, but limited possibilities of providing ads to website visitors
Legal basis for the transmission of data to the USA:The Google group will transmit your personal data to the United States. Data will be transmitted to the United States on the basis of your consent according to Art. 49 (1) (a) in conjunction with Art. 6 (1) (a) GDPR. The United States have not adopted data protection standards in conformity with EU requirements. In particular US intelligence agencies will be able to access your data without informing you hand without you and without you being able to take legal action. For this reason, the European Court of Justice has issued a judgment by which it invalidated the previous adequacy decision.

Google Tag Manager (USA)
Purpose: Initiating, controlling and maintenance of further services
rocessing operations: Collection of connection data and data of your web browser; analysis for advancement of the service
Joint controller: Google LLC, Amphitheatre Parkway, Mountain View, CA 94043, USA
Legal basis of processing: voluntary, revocable consent at any time
Consequences of not consenting: No immediate impact on the website’s function
Legal basis of data transfer to the US: Data will be transmitted to the United States on the basis of your consent according to Art. 49 (1) (a) in conjunction with Art. 6 (1) (a) GDPR. The United States have not adopted data protection standards in conformity with EU requirements. In particular US intelligence agencies will be able to access your data without informing you hand without you and without you being able to take legal action. For this reason, the European Court of Justice has issued a judgment by which it invalidated the previous adequacy decision.